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How to use TikTok Business Center?

1. What is TikTok Business Center:​

Business Center is a one-stop business hub for organizations of all sizes to activate marketing activities and collaboratively reach desired audiences on TikTok. Business Center enables organizations to centralize their assets and teams in one place, enabling permissions allocation and asset usage efficient and safely. Create a TikTok Business Center if you want the following:

  • More than one person to manage and access your TikTok ad accounts.
  • To manage and share assets among multiple ad accounts.
  • To request access to other ad accounts.
  • Quickly share many ad accounts with another organization in bulk.

2. How to use TikTok Business Center​

2.1 How to Create a TikTok Business Center Account​

See more details here.

Your TikTok account and TikTok ad account are not managed in the same place. If you want to run TikTok ads, you will need to create a TikTok ad account in the TikTok Business Center. (Note you need to do this on desktop rather than on the TikTok app). Before you can set up a TikTok ad account, you need to set up a TikTok Business Center account.

Here’s how to do it:
Step 1: Sign in to TikTok Business Center

  1. Go to the TikTok Business Center homepage.
  • You can go directly to the page from your browser, or click the suitcase icon on the top right-hand corner of the TikTok Ads Manager dashboard.
  1. If you are a TikTok For Business user, but don’t have a TikTok ad account:
  • Click Log In to log in to your account.
  • Click Enter Business Center once you are logged in.
  1. If you are not a TikTok For Business user, you will need to sign up as a new user here.

Step 2: Create a TikTok Business Center account

  1. After logging in, click Create.
  2. Name your Business Center and select your time zone.

2.2 How to Create a TikTok Advertiser Account​

You can create ad accounts in a verified Business Center for different purposes, such as a single ad account for each brand or line of business you are promoting. Once created, this ad account will be owned by your Business Center.

To create an ad account in the Business Center:

  1. Go to Advertiser accounts, and click Add Advertiser Account.

    ad account

  2. Select Create New, and click Next.

    ad account

  3. Fill in the required business information.

  • If you use Business Center to promote your own business, you'll be asked to set up basic information such as account name, timezone, and billing information.
  • If you are an agency using Business Center to promote someone else's business on their behalf, you'll be able to type in the company name of your client and select a matching name and address from a dropdown list.
  • Important: To prevent delays in account setup, try to match your business name to our records. When adding your ad account, use the search function on the page to find the matching company name. For example, if your business is a local branch of a company, ensure that the local name and not the headquarters business name is reflected. Any future modifications to the company name will trigger an ad review. Contact your representative if you are unsure or need assistance.

ad account

  1. Click Submit to finish.

    Launching for select customers: Agencies will have the ability to re-use their clients' Business Certificate when creating multiple ad accounts, reducing friction during this process. After an agency submits the Business Certificate information and it's approved for the first ad account, they can simply select the existing verified certificate for future ad accounts.

2.3. Request Access to Ad Accounts​

To manage an ad account on behalf of someone else, or to work on an ad account owned by another business, you can request access to this ad account. Upon approval, you will be able to assign someone from your Business Center with permission to it.

To request access to an ad account:

  1. Go to Advertiser accounts, and click Add Advertiser Account.
  2. Select Request Access, and click Next.
  3. Paste in the Account ID and select the Access Permission you want to request - admin, operator, or analyst. You can also choose to send an email notification to the ad account owner asking for approval.
  4. After sending the request:

  • If the ad account is created by a Business Center, please ask one of the ad account admins to accept the request in TikTok Ads Manager.

  • If the ad account is created by an individual user and does not belong to any Business Center, please ask the ad account creator to accept the request in TikTok Ads Manager.

    • The request can be found in TikTok Ads Manager's Notification, under "Business Center".

    ad account

  1. If you no longer need to manage this ad account and would like to remove it from Business Center, click the trash can icon and confirm the removal.

    ad account

Note: You can't request access to a disapproved ad account.