Skip to main content

Setting up Best Practice

1. Create an Ad group​

Please refer to Create an Ad group for more details.

2. Best Practice​

How many ad group?​

It is recommended to have 3-5 diversified ad groups within 1 campaign Diversified ad group consist of multiple ad groups with different targeting, bidding strategies, optimization goals, and creatives.

note

Duplicate ad groups ưithout any adjuctment will not help the ads explore and reach new audience.

Targeting​

  • Ensure availeble audience is Broad, Fairly broad or at least Balanced to avoid budget under consumption.
  • Create Custom Audience to retarget your audiences & leverage lookalike audience to expand your audiences.

Bidding Strategies​

  • if you are a new advertiser, start with Maximum Delivery to find out the cost per result for your budget level, creative and targeting options. Then, optimize from then.
  • If you are using Bid/Cost Cap , bid more aggesstively dủing learning phase to participate in more auction opportunities and let the system accumulate learnings.

Set an ad group Budget​

Use Daily Budget instead of Lifetime Budget to keep a better control over your CPA and budget consumption. Initial daily budget:

  • Complete payment: 10 x target CPA
  • Other events: 20 x target CPA
    Minimum weekly budget: 50 x target CPA