Skip to main content

Targeting - Audiences

1. Targeting​

When setting up a TikTok ad group, targeting is a crucial step. TikTok Ads Manager allows advertisers to target their campaigns to specific audiences by utilizing various ad targeting options. It is critical to comprehend how these targeting options influence the outcome of your campaign. There are 4 TikTok Ad targeting options, including:

  • Demographics (location, languages, age, gender, household income): See more details here.

  • Audience (include and exclude)

  • Interests and behaviors: More details at Interests and Behaviors.

  • Device (operating system, OS versions, device model, connection type, carriers, device price). See more details here.

2. Audiences​

The audience are the users on TikTok who may see your ad. Choosing the right audience can help you improve your ads' performance. There are 2 approaches when thinking about your audience:

  • Narrow Targeting: The system will find the best customers according to your specific targeting settings, then show your ads to them. Learn more about Ad Targeting or Custom Audience.
  • Broad Targeting: The system will find the best people without any pre-defined parameters. Just leave the targeting options blank and our intelligent algorithm will help you find potential customers that you are unaware of.

Related Information: