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Creative Best Practices

To build creative engagement, it is necessary to ensure the following best practices:

3 - 5 creatives​

Add at least 3 - 5 unique creatives per ad group. Upload 3 - 5 new creative when creative fatigue is experienced.

>720p+​

Video resolution should be > 720p+ for higher performance

Sound on​

Video should have audio of any kind to capture more attention

21-34s​

Video should be longer than 10s and ideally, 21-34s

Mobile-first format​

Video should be vertical, 9:16 ratio and full screen

Landing page​

Landing page load time should be < 3-8s to minimize bounce rate