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Smart Creative

1. What is Smart Creative​

Smart Creative is TikTok's next-generation automated creative solution that enables advertisers to quickly combine creative assets while driving performance with first to market anti-creative fatigue strategies. Smart Creative ensures that the potential of ad combinations are maximised through ad group fatigue detection and auto-refreshed strategies, prolonging ad group lifespan and enabling advertisers to enjoy efficient cost per results for an extended period of time.

2. Why use Smart Creative​

  • Maximize the value of your time: Combines videos / images, text and call-to-action to create multiple variations of ads to maximize the value of your time.
  • Maximize performance of campaigns: creative fatigue detection and auto-refreshes ad group to prolong ad group lifespan to maximise your performance of campaigns and control rising cost per results over time by detecting and optimizing for early signs of creative fatigue.
  • Maximize the value of every creative produced: Advertisers can opt to generate to increase the diversity of creatives in their ad group by Video Automator(Beta), sufficiently explore new and historical creatives in ad groups and maximise the value of every creative produced.

3. Key Features​

Creative Combination​

Smart Creative ensures that the potential of ad combinations in your ad group are maximized by automatically combining your asét and texts.

Creative Selection​

Smart Creative will be continuously auto-selecting the top performed creatives and make sure they are prioritized in delivery.

Budget Allocation​

Smart Creative will keep do the budget allocation in delivery, and targets to prolong the lifespan of the ads and enabling you to achieve efficient cost per results for an extended period at time.

See more here.