Skip to main content

Creative Center

1. What is TikTok Creative Center?​

The TikTok Creative Center is a free resource library for anyone looking to get their feet wet in digital advertising. Members can range from digital marketers, and small businesses to social media influencers and upcoming content creators.

tiktok tool

Using this platform, users can discover the latest trends for hashtags, songs, and creators. You can also download video soundtracks, browse creative templates and utilize their ads dashboard to view competitor ads. It's a highly resourceful tool to strategically build a TikTok brand.

2. How to Use TikTok Creative Center's Features​

2.1. Inspiration​

It is a library of top-performing ads which showcases TikTok’s best content. These can then be studied and applied for your own strategies, ensuring you're never creating an ad entirely from scratch.

  • Top Ads Dashboard: Here, you can filter through the best TikTok ads relevant in your industry by country, industry, campaign objective, likes, duration and date published. Alternatively, you can just type in your competitor's brand to see all running ads, along with other metrics such as views, likes and comments.

  • Top Ads Spotlight: Find inspiration from these standout Top Ads, handpicked by TikTok creative experts each month.

  • Keyword insights: Find script keywords that encourage users to click i.e play now, free shipping, download now etc.

  • Creative insights: Find specifically how top-performing ads increase engagement i.e a puzzle, earn rewards call to action, or interesting fact hook. Also click on the 'Best Practices' section to know TikTok's recommendations for types of ad content.

  • Top products: Discover winning products in your region and category.

2.2. Trend Discovery​

The Trend Discovery section was designed to make this easier, analyzing all relevant trends and figures on every aspect of the platform. These include hashtags, songs, creators,TikTok Videos, about TikTok Trends, Trend Perspectives and more. By keeping up to date on current trends, your ad campaigns will always be in sync with what the audience wants.

2.3. Creative Tools​

The Creative Tools section was designed to streamline the video-editing process.

  • Video editor: This simple editor is fairly self-explanatory, showing different icons to adjust the speed, add text and effects and transition clips. Simply upload your source clips, click on any of the icons to apply changes.
  • Video Templates These save a tremendous amount of time in the ad-creation process. All you have to do is select a TikTok template you like, and add the relevant photos, text, cta's and music. It literally takes minutes.
  • Interactive Add-on: The interactions guide is available to invite users to engage with the ad through novel interactions
  • Script Generator: Enter some necessary information, and the AI will generate a suitable script for you
  • Commercial Music Library: Explore commercial music by various criteria.

Step 1: Go to 'Top Ads Dashboard'
Hover your mouse icon over 'Inspiration' and select 'Top Ads Dashboard'. You'll then see an overview of the most popular videos on TikTok.

Step 2: Filter trending results by given parameters
Filter the ads by location, industry, objective and so on. Alternatively, you can type a competitor for reference. Searched ads should align with your marketing campaign and creative messaging. The goal is to find and apply current trends that gravitate towards your target audience.

tiktok tool

Step 3: Analyze industry video ads
Click on 'see analytics' of the top performing ads and see which video frame has the most clicks. In this example for a fragrance and perfume product, we can see most clicks came in the end. You can now analyze potential strategies in which the ending video frame played a part.

We also recommend using other inspiration tools such as 'Keyword insights' and 'Creative insights'. You can then incorporate keywords or popular video concepts, to lure eyes and increase click-throughs.

Step 4: Save save ads to collections

tiktok tool