TikTok Ad Policy
1. TikTok Ad Policy
TikTok Advertising Policies are largely categorized into two sections:
TikTok Advertising Policies - Industry Entry
This section provides information about the types of products and services that can be advertised through TikTok Ads. Please take a moment to review if the products or services that you intend to promote are acceptable in the desired target region. From time to time, TikTok may invite advertisers to participate in alpha and beta tests in select industries that are otherwise still considered Prohibited or Restricted. Participants are subject to confidentiality (per 8.4 of the Commercial Terms of Service) and may be subject to additional requirements, in addition to those discussed above (see Section 1 - Overview). We may choose to revoke participation or discontinue the alpha or beta tests at any time, and will strive to keep you informed if testing results in any material changes to our Advertising Policies.
See more details here
TikTok Advertising Policies - Ad Creatives
TikTok Advertising Policies - Ad Creatives sets out the types of advertising content that is prohibited or restricted on our platform. Please take a look at this article for matters relating to Intellectual Property Infringement Rules for Ads.
These policies serve as a guideline to review the eligibility of an advertisement placed with us by advertisers.
2. Ad review process
As part of the TikTok ads review process, we take the following into consideration:
- Eligibility of the promoted product or services
- Ad creative which includes:
- Caption or text
- Images or visual content
- Audio content
- Any other content that forms part of the ad creative that would be published to target audience
- Targeted region and age group
- Consistency between an ad creative and the landing page
- Functionality and eligibility of landing page
In order for your ads to run smoothly and successfully on our platform, it is important for your business and ad creative to be compliant with all of our policies.
While some TikTok ads might take longer than usual for the review process to complete, most are reviewed within 24 hours. Once your ad has been approved and published, you will receive a notification. If the ad is rejected and there are changes that can be made to help publish your ad, you will be notified through Ad Group on the TikTok Ads Manager platform.