Why should we follow the best practice of TikTok?

We need to follow TikTok's best practices because these practices have been tested and recommended by TikTok itself.

By following these best practices, you will gain the following benefits:

• Ensure that your content is attractive, high-quality, and adheres to the platform's rules and regulations.
• Improve the visibility of your content among a large number of users, leading to increased engagement and better results.
• Help your ads be distributed faster and more effectively to the right target audience, leading to better results.
• Avoid having your advertising account blocked due to violating TikTok's rules on product and ad creativity.

Example:
By duplicating ad groups, advertisers sometimes create multiple identical groups, which can result in ads not spending or spending at a high cost. However, following TikTok's best practices and diversifying ad groups by using different creative, bid strategies, target audiences, etc., can help avoid competition and ensure optimal spending.

See more:

Creative Best Practices